Hi there, I'm Rachel 👋🏽
I turn content marketing into strategic growth engines for education and EdTech brands.
I’m passionate about working with organizations that are shaping the future of education and committed to making learning more accessible and engaging. I partner with mission-driven teams to clarify their message, build trust, and create meaningful engagement through thoughtful content.
Below, you’ll find some of my favorite career highlights—projects that strengthened brand storytelling, supported product growth, and turned content into lasting connections. Thank you for stopping by to check out my work! 👩🏽💻
Social Media
See how I’ve shaped content strategy and brand voice across the accounts I’ve managed, growing social audiences 3-5x through audience research, strategy and content creation.
+150k followers
I managed @harvard_admissions social accounts and grew their Instagram account to over 150k followers in two years.
9M combined audience
I produced content and creative strategies for @KhanAcademy with a combined audience of 9+ million followers across social channels.
5x followers
After implementing engagement and growth strategies I grew @RewritingAdoption’s following to over 9k, 5x what we started with.
Community Building
I believe thriving online communities take time and care—just like any meaningful relationship. I love bringing audiences behind the scenes, humanizing brands, and building lasting connections through storytelling and strategy.
Takeovers That Took Off
At Harvard, I launched the school’s first undergraduate Instagram takeovers, giving prospective students an authentic, behind-the-scenes look at campus life. By partnering with student organizations, this initiative boosted engagement, strengthened community ties, and became a cornerstone of Harvard’s digital recruitment strategy.
Bringing Educators to the Forefront
At Khan Academy, I created instructor-led videos to ignite learner interest in courses and featured former teachers to introduce tools designed for educators. These micro-educational moments engaged both learners and teachers by leveraging the right voices to connect with each audience.
“So inspiring to see a local girl featured on here. I also come from a pretty rural part of Hawaii. Teachers and advisors never really made an emphasis on Ivy League schools. Mahalo for sharing this story.”
- Comment on Yuki’s Story
Telling the Stories That Matter
At Harvard, I crafted digital storytelling that helped students see themselves in spaces where they were historically underrepresented. Whether it was a welcome video for admitted students or an Instagram series highlighting students from remote locations, I create stories that feel real, spark emotion, and create a deep sense of connection.
Everyday Moments to Editorial Impact
From lo-fi, user-generated content to high-impact editorial photography, I craft visual narratives that create a sense of belonging and conversation. From Harvard welcome visuals to adoptee community campaigns, I always prioritize creating community-driven content that feels personal and real.
LinkedIn Growth Strategy
LinkedIn is currently one of the fastest-growing platforms for organic reach and thought leadership. I help brands and leaders leverage this momentum by crafting strategies that build authority and drive engagement.
Thought Leadership & Brand Growth
I’ve developed LinkedIn strategies for Khan Academy, Sal Khan, and executives to establish their voice, authority, and audience engagement. From content templates to storytelling frameworks, my work has helped leaders grow their reach and connect authentically with their ideal audience.
Stephanie Yamkovenko
Director of Marketing at Khan Academy
“If you're wanting to move past random acts of marketing and achieve sustainable and reliable results, Rachel is the content marketing leader you should work with. I hired Rachel to lead content marketing at Khan Academy. Rachel’s ability to immediately conquer both execution and strategy sets her apart.
Rachel drove engagement, generated leads, and increased subscription revenue during her time at Khan Academy. Her habit of always asking ‘why’ ensured that every strategy and action aligned with our goals and audience needs. I look forward to working with Rachel again one day soon.”
Jeremy Schifeling
Former Director of Consumer Marketing at Khan Academy
“Rachel is an absolute Brand + Content Guru! 🤩 So much so that I can make it really easy for you. If you're thinking about partnering with Rachel, just ask yourself these three questions:
Do I want my customers to feel like we don't just *sell* to them - but we really *get* who they are and what they need?
Do I want the content we put out to feel like it was *handcrafted* to speak directly to our audience?
And do I want to just put out a ton of content and hope for the best - or have a *clear strategy* of what we're building and for whom?
If you answered "Yes" to any of these questions - and especially to all three - I can promise you that Rachel will rock your - and your customers' - worlds! 🤘”
Victoria Nyadjroh
Former Director of Communications at Harvard University
“Rachel’s expertise in social media, email marketing, and digital content strategy within the higher education field was an invaluable asset as we grew our audience of prospective students and families. Her thoughtful and organized approach was critical to leading a successful digital recruitment program.
She excelled in working with students to uncover their unique stories and amplify them through our student blog, videos, and social media channels. I would wholeheartedly recommend Rachel for any marketing and communications role, especially one in which she can be a collaborative teammate and leader.”
Thank you for being here!
My full portfolio includes more examples and stories I’d be happy to share with you.
I believe strategic storytelling can drive meaningful change in education.
If you care deeply about shaping the future of education, I’d love to hear from you!